Peter Drucker talked about Effectiveness vs Efficiency in getting things done in business. Effectiveness is getting the desired outcome. Efficiency is minimizing the side effects in trying to get that outcome. In other words, effectiveness is about “doing the right things” and efficiency is about “doing things right”. If businesses have efficient processes that don’t create value for the customer (the effect), the efficiency doesn’t help. This simple misunderstanding is at the root of a lot of business mistakes as well as useless internet debates in ima circles. There are whole departments executing efficiently but not toward the right goal. Similarly, there are people who will argue about how efficient ima are, but seem to miss the point about effectiveness. It seems to me one should be effective first and then worry about efficiency.

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